Logo of Solo Performance LLC featuring a stylized letter "S" and "P" in a modern design, representing the company's brand identity and focus on performance solutions.
Logo of Solo Performance LLC featuring a stylized letter "S" and "P" in a modern design, representing the company's brand identity and focus on performance solutions.Logo of Solo Performance LLC featuring a stylized letter "S" and "P" in a modern design, representing the company's brand identity and focus on performance solutions.
Empowering Sales, F&I, and Leadership Teams Nationwide

Transforming Dealerships Through Results-Driven Training

At Solo Performance LLC, we specialize in transforming dealership performance through structured, real-world automotive sales training, F&I coaching, and leadership development programs. Built from years of frontline dealership experience, our approach blends discipline, structure, and accountability to help teams achieve measurable growth. Whether you’re looking to improve sales conversion, strengthen leadership culture, or optimize F&I performance, we provide the tools, coaching, and systems that deliver consistent results.

Custom Training for Your Dealership
Interactive, Real-World Coaching
Proven Strategies for Measurable Growth
Develop Strong, Visionary Leaders
Hands-On Learning for Real Results
Tailored Solutions for Every Team
Boost Sales and F&I Performance
1+
Clients Trained
1%
Satisfaction Rate

Transforming Dealership Performance Through Proven Training

Service Overview

Sales ProEdge™

Empower your sales team to perform with clarity, confidence, and consistency through modern automotive sales strategies.

Ignite Your F&I Potential™

Maximize profitability while upholding integrity and compliance through our structured Ignite Your F&I Potential™ development program.

The Desking Advantage™

Build visionary leaders who can motivate teams, drive accountability, and sustain long-term success.

1+
years of combined experience

Grow Your Dealership with Proven Strategies

What makes Solo Performance LLC stand out in the automotive training industry is our proven, performance-driven approach. We don’t believe in classroom-only lectures or cookie-cutter content — we believe in dealership transformation through action, application, and accountability. Every training session, whether sales training, F&I coaching, or leadership development, is rooted in real dealership experience and customized to your specific goals. Our programs focus on strengthening culture, improving team communication, and creating operational consistency that drives profitability across every department. From new hires to executive-level managers, Solo Performance LLC equips every member of your team with the mindset, skills, and strategies to deliver results that sustain success long after training ends.

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industries we help

Empowering Every Level of Dealership Operations

At Solo Performance LLC, we understand that true dealership success depends on the performance of every department — not just sales. That’s why our automotive training programs are designed to empower professionals at every level of operation, from frontline sales associates to executive leadership. Our goal is to create alignment between departments, strengthen communication, and improve accountability across your entire dealership. Each program focuses on measurable outcomes such as improved close rates, increased per-vehicle revenue, and stronger customer satisfaction scores. By combining automotive sales training, F&I coaching, and leadership development, we help teams build structure, confidence, and consistency in every process. Whether you’re managing a high-volume dealership or a growing regional group, Solo Performance LLC provides the tools, strategy, and guidance to enhance performance and culture across the board.

Solo Performance LLC - Services

Core Sales Training

Build a strong foundation in automotive sales with our essential training programs designed for new and experienced sales professionals.

Core Sales Training

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Sales ProEdge™ Certification

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Automotive Sales Foundations Bootcamp

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Objection Handling & Closing Masterclass

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Objection Handling & Value-Building Workshop

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Prospecting & Appointment Setting Intensive

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Sales Process Design & Implementation

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Ignite Your F&I Potential™

Maximize profitability while maintaining compliance with our specialized finance and insurance training programs.

F&I Training for Dealerships

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3-Day Intensive F&I Training

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F&I Compliance & Lender Guidelines Workshop

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Cash-to-Finance Conversion & Menu Selling

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Deal Structuring & Lender Relations Mastery

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Back-End Product Penetration Strategies

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F&I Presentation & Objection Handling Clinic

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Leadership & Management

Develop strong leaders who inspire teams, foster collaboration, and drive measurable results in your dealership.

Leadership & Management Training

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Sales Manager Essentials & Desking Fundamentals

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Coaching & KPI Management

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Culture Building & Team Standards Workshop

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Performance Diagnosis & Turnaround Playbooks

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Onsite & Ongoing Coaching

Get personalized, hands-on coaching at your dealership to address specific challenges and drive immediate improvements.

Onsite & Ongoing Dealership Coaching

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In-Dealership Hands-On Coaching

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Live Deal Coaching

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Mystery Shop & Showroom Experience Audits

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BDC & Internet Department Setup

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Weekly Virtual Coaching & Role-Play Sessions

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Personalized 1:1 Coaching Program

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Process & Operations

Streamline your dealership operations with efficient processes that enhance productivity and customer experience.

Process & Operations Optimization

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End-to-End Sales Roadmap

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Finance Workflow Optimization & Compliance Check

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Lead Management, CRM Hygiene & Follow-Up Cadence

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Appointment-First Showroom Process Design

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Delivery, CSI & Retention Process Improvements

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Essential Automotive Sales Training for Dealership Success

Attract, develop, and retain top talent with our comprehensive recruitment and onboarding solutions.

Hiring & Onboarding Solutions

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Sales & F&I Talent Recruiting Support

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Fast-Start Onboarding & Certification Path

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New-Hire Ramp Plan with 30/60/90-Day Milestones

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Measurement & Enablement

Track, analyze, and improve dealership performance with data-driven insights and measurement tools.

Measurement & Enablement Solutions

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KPI Dashboard Setup & Performance Reviews

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PVR/PPU Growth Plan & Product Mix Strategy

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Call Review, Script Development & Enablement Playbooks

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Training Certification & Skills Assessments

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Workshops & Events

Join our interactive workshops and events designed to enhance skills and drive immediate results.

Dealership Workshops & Events

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Sales Kickoff & Monthly Tune-Up Workshops

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F&I Foundations Weekend Masterclass

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How we work

Our Proven 4-Step Training Framework

At Solo Performance LLC, we’ve developed a structured, performance-focused training framework that produces measurable results across every dealership department. Our process combines in-depth assessments, tailored program design, and real-time coaching to ensure teams not only learn — but perform. Every step of our framework is grounded in real dealership experience, ensuring that what’s taught can be implemented immediately on the showroom floor or in the finance office. From the first discovery session to long-term performance tracking, our method is designed to identify bottlenecks, correct inefficiencies, and build a culture of consistent success. With Solo Performance LLC, you’re not investing in theory — you’re investing in a repeatable process that builds confidence, accountability, and results that sustain dealership growth for the long term.

4 Steps!
01. Discovery & Assessment
We begin with an in-depth analysis of your dealership’s sales, finance, and leadership operations. Our consultants identify performance gaps, process weaknesses, and untapped potential by reviewing metrics, interviewing staff, and observing day-to-day operations. This insight helps us build a foundation tailored to your dealership’s unique goals and market conditions.
02. Tailored Program Design
Once we understand your dealership’s needs, we design a customized training roadmap. Each module is strategically built to enhance communication, increase conversions, and strengthen leadership. Our approach aligns with your brand’s values while ensuring the strategies can be executed effectively in real-world dealership environments.
03. Implementation & Coaching
This is where transformation happens. Our team conducts hands-on, in-dealership training and virtual coaching sessions that bring strategies to life. Through live role-playing, process simulations, and interactive workshops, we help your staff master new techniques, handle objections confidently, and execute with precision.
04. Tracking & Performance Review
Results matter — and we measure everything. Our tracking system evaluates key performance indicators such as close rates, PVR/PPU growth, and leadership effectiveness. Post-training reviews provide transparent progress reports and ensure accountability, helping your dealership maintain steady growth and long-term profitability.
Why Choose Us

Benefits of Working With Solo Performance

🎓

Real-World Experience

Training based on actual dealership experience. Frederick Edmonson has worked in the trenches and understands your daily challenges.

📊

Measurable Results

Track improvements in sales volume, F&I penetration, and overall profitability with our data-centric approach.

Actionable Strategies

No fluff or filler. Practical tools and techniques your team can use immediately to improve performance.

🔧

Customized Solutions

We don't believe in one-size-fits-all. Every program is tailored to your dealership's unique culture and goals.

💪

Sustainable Change

We focus on building systems that create lasting transformation, not temporary spikes that fade away.

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Why Dealerships Choose Solo Performance LLC

Our success lies in measurable results. Solo Performance LLC doesn’t believe in one-size-fits-all programs—we design every solution to fit your dealership’s structure, goals, and culture. From in-dealership coaching to virtual role-play sessions, we combine modern training with practical execution that drives lasting performance.

Trusted by Dealerships Nationwide

At Solo Performance LLC, we pride ourselves on building lasting relationships with dealerships that trust our expertise. Our tailored training programs are designed to deliver real, measurable results, empowering automotive sales and finance professionals to thrive in a competitive industry. With years of experience and a results-driven approach, we’ve earned the trust of dealerships across the country, consistently delivering performance improvements that make a real difference.

Flexible Pricing Plans to Fit Your Needs

We understand that every dealership has unique requirements, which is why we offer flexible pricing plans tailored to your specific training needs. Whether you’re looking for individual coaching or comprehensive dealership-wide programs, we have the right plan to help you achieve your goals within your budget. Our pricing is transparent, and we’re committed to delivering value with every session.

The Force Behind Solo Performance

Frederick Edmonson founded Solo Performance LLC after years of firsthand experience working inside automotive dealership sales and finance departments. During his career, he witnessed the challenges that plague many dealerships including poor management practices, lack of structured training, and toxic cultures that underserve both employees and customers.

Inspired by Carl Sewell's philosophy in "Customers for Life," Frederick recognized that the automotive industry needed a better way forward. He established Solo Performance LLC with a clear mission to help dealerships build professional, accountable teams that earn customer trust and create lasting relationships.

Today, Frederick brings his real-world expertise to dealerships across the country, providing the training and consulting services he wished he had received during his own career. His approach is practical, proven, and focused on tangible results that benefit both dealerships and their customers.

Man smiling with arms crossed, wearing a white polo shirt with Solo Performance LLC logo, standing in front of glass doors, representing training and consulting services for auto dealerships.

Qualifications

Years of hands-on dealership experience in sales and F&I departments
Proven track record of transforming dealership cultures
Deep commitment to raising industry standards
Illustration representing personalized coaching and training for automotive dealerships, highlighting leadership development and performance improvement themes.

Solo Performance LLC

Frequently Asked Questions

Get Answers to Your Most Common Questions About Our Training Programs

At Solo Performance LLC, we understand that dealership leaders want clarity before investing in training. Below are answers to the most common questions about our programs—covering structure, customization, and measurable success. Every solution we provide is tailored to your team’s unique goals and designed for real-world results.
What training programs does Solo Performance LLC offer?
We offer comprehensive dealership training solutions including Automotive Sales Training, F&I Coaching, and Leadership Development. Each program is designed to improve team performance, strengthen culture, and deliver measurable ROI across every department of your dealership.
How long does each program take?
Program length varies based on goals and delivery format. We offer intensive multi-day certification programs, ongoing in-dealership coaching, and virtual sessions. Our goal is to provide flexibility while ensuring every participant achieves mastery and measurable results.
Do you provide in-dealership coaching?
Yes. We specialize in hands-on, in-dealership training that replicates real-world scenarios. Our experts work alongside your team to reinforce learning, improve process execution, and deliver immediate performance improvement.
Ready to Transform Your Dealership?

Take the First Step Towards Success with Solo Performance LLC

testimonials

What Our Clients Say

Our results speak through the voices of our clients. Dealership leaders across the nation trust Solo Performance LLC for its integrity, measurable outcomes, and people-focused training approach that transforms performance from day one.

Partner With Us for Measurable Dealership Growth .

Ready to elevate your dealership’s performance? At Solo Performance LLC, we deliver tailored training solutions designed to strengthen your team, increase profitability, and sustain success. Whether you’re seeking on-site coaching or virtual development programs, our experts are ready to help you reach your goals.
Tailored Training
Proven Results
Flexible Solutions

Get In Touch with Solo Performance LLC – We’re Here to Help!

Insights and Strategies for Automotive Sales Success

Stay Informed with the Latest Trends, Tips, and Training Techniques from Solo Performance LLC

At Solo Performance LLC, we are committed to providing valuable resources that empower automotive sales professionals. Our blog covers a wide range of topics including sales techniques, leadership development, F&I performance, and dealership growth strategies. Whether you’re looking to refine your sales approach, enhance your finance operations, or build a stronger team, our expert insights and actionable tips are designed to help you achieve measurable results. Stay tuned for regular updates that will keep you ahead of the competition and on the path to success in the ever-evolving automotive industry.

Solo Performance LLC operates from its headquarters in the heart of Nashville, Tennessee, where innovation meets leadership. Our office serves as the foundation for developing high-impact dealership training solutions, empowering professionals nationwide with structured, results-driven programs that elevate performance, strengthen teams, and set new industry standards.

Address Business
159 4th Ave N, Suite 100 #11, Nashville, Tennessee 37219, United States
Contact with us
Call Consulting: 269 270-6042
Working time
Monday – Sunday: 9:00 AM – 5:00 PM Public Holidays: Closed